Cafe Prima

I was approached with the challenge of rebranding the packaging design of Cafe Prima’s ground coffee beans. The rebrand consisted of both Cafe Prima’s Origins and Blends ranges. The company wanted a strong package design with a focus on a cohesive identity that is easily identifiable whilst maintaining elegance and simplicity.


I worked to design a minimalist and simple design opting to produce a vibrant and striking packaging design, whilst distinguishing the different ranges through the use of solid colour and patterns.