I took part in the 2016 D&AD New Blood awards. The brief was to create a new skincare brand that breaks the established category codes. The brand should respond to issues that everyday consumers identify, such as: gender stereotypes, body image and environmental concerns to name a few.
I have created a fun and vibrant brand whilst promoting ethical and ecological ideals. The product packaging has been designed to be environmentally friendly and use less energy in production methods. The packaging is produced from organic hemp fibres, which require less resources to produce than traditional skincare packaging.
The advertising media does not promote any gender stereotypes or any kind of unhealthy body image. For the brand to appeal to all consumers, only typography is used within the product line, this reduces the risk of the brand having a negative impact on body image within the public domain.