As part of a university project I was asked to design a brand identity for a seasonal pop up restaurant. The scope of the project ranged from the naming the business through to producing a variation of promotional mediums.
I developed the logo & identity for the brand, opting to name the restaurant Seasons. I developed the concept of a seasonal menu. This would lead to variation of menu’s, allowing the restaurant to utilise fresh and organic produce. The brand has four variations to the colour palette, which change dependant on the season. I also produced detailed brand guidelines to ensure that future promotional items adhere to a cohesive brand identity.