As part of a university project the Stamford town team approached students to create a new identity for Stamford Town. The aim of the project was to produce a new emblem for the town that can be used and displayed in wide range of mediums such as print, signage, and on the web. The identity will be used to promote the town in a consistent manner and make the town more attractive to visitors and tourists, thereby helping the economy to thrive.
The final logo is based on the architecture of the town. The logo inherits iconic architecture of the town, creating a simple yet memorable icon, which communicates the essence of Stamford, which is a combination of "ancient and vibrant", honouring the past in a contemporary way. I also produced matching guidelines to ensure correct consistent use of the logo both in the use of print and digital applications.