The Basement Concept

Fuel was commissioned to create a brand identity for The Basement Concept. The movement is inspired by the raw elements and production methods of underground house music. With great focus going into the production of the events, The Basement Concept aims to bring you a truly unique audio and visual experience as well as showcasing genuine underground talent.


Fuel have produced a range of media for The Basement Concept including the brand identity, promotional mediums, garments, and mixtape cover designs. Fuel are working closely with The Basement Concept to create a web presence for the movement whilst introducing an advertising and marketing campaign through the use of social media.